So, on Thursday of last week I got invited to Boux Avenue's 8th store opening through a friend. Boux Avenue, a lingere brand set up by Dragon's Den Theo Paphitis, which sells a range of underwear that's comforting and structured to sexy minimal lingerie - as well as the traditional pyjama sets that came packaged in matching bags. A christmas promotional sleepwear range was also in store, reindears and christmas stars all played their part.
Theo himself was there to cut the banner, although we were in store an hour before public opening, which included a drink with Theo and goody bags featuring hand cream, lip balm a pair of knickers as well as a £20 gift voucher. After opening to the public, ladies on the doors gave out 50 golden envolopes containing gift vouchers ranging from £5-£500, I was lucky enough to get a £10 one, so in total I had £30 to spend instore. Choosing a beautiful balconnete plunge bra, with matching french knickers (free due to the deal of buy the bra and get the matching knickers free).
The changing rooms were amazing, with three different lights that you could change; daylight, dusk and night; along with a call button so instead of having the awkward moment of walking out of the changing room in your undies infront of god knows who, you could use the intercom to ring the assistant. The fitting service was also increadable, with the staff being so kind and understanding that having a bra fitting isn't the most enjoyable experience.
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